Industries / Consumer goods
Retailer account and trade spend

Consumer goods

Trade spend, rebates and logistics make retailer margins hard to see. ProfitKeel moves cost and rebates through the same engine to every account, brand and SKU.

Questions you can answer

  • Which retailer accounts are profitable after trade spend and logistics?
  • Which promotions pay back once handling is counted?
  • How do brands compare on a fully loaded basis?

How the model is shaped

  1. LedgerLogistics, field sales, marketing and trade accruals.
  2. PoolsCost and rebate pools; revenue measures move with cost.
  3. AccountsSpread by cases, visits and deliveries.
  4. Brands and SKUsLanded on account, brand and SKU margin.

Typical cost objects

Retailer accountBrandSKUPromotionRegion

Typical drivers

Cases shippedDeliveriesPromotion eventsStore visitsPallets

Use cases

Customer profitabilityCost to servePricing floors and deal reviewProduct and SKU profitabilitySales rep and territory costChannel profitability

Who uses it

CFO and finance directorSales leadershipPricing and revenue managementFP&AOperations and supply chainProduct and category managers

See your own cost structure in ProfitKeel.

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