Retail banking and credit unions

Branches, call centers and digital channels all serve the same members. ProfitKeel allocates their cost by what each member and product actually uses.

Questions you can answer

Which branches cover their cost, and which survive on deposits booked elsewhere?
What does a checking account cost to run by channel?
Which member segments are subsidised by others?

How the model is shaped

LedgerBranch, contact center, card and back-office cost centers.
Channel poolsCost gathered by channel and service.
ProductsService cost moved to products by transaction volume.
Accounts and membersLanded on the account, rolled up to household, branch and segment.

Typical cost objects

Member or householdAccountProductBranchChannel

Typical drivers

Teller transactionsCall center minutesCard transactionsAccounts openedDigital logins

Use cases

Branch, store and site profitability Product and SKU profitability Channel profitability Customer profitability What-if and budget scenarios Month-end management P&L

Who uses it

CFO and finance director FP&A Relationship managers and branch leaders Product and category managers Operations and supply chain Financial controller

See your own cost structure in ProfitKeel.

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