Industries / Commercial banking
Relationship profitability
Commercial banking
Relationship managers see revenue. ProfitKeel adds coverage, treasury, payments and servicing cost, so every relationship has a contribution line you can defend.
Questions you can answer
- Which relationships earn less than they cost to cover and service?
- How much of each banker's portfolio is profitable after operations cost?
- Where does payment and cash management effort actually go?
How the model is shaped
- LedgerCoverage, treasury and operations cost centers.
- Function poolsOne pool per function, split between activities where needed.
- Activity poolsRelationship management, cash management, payment processing, account servicing.
- RelationshipsEach activity charged by its own driver, beside NII and fee income.
From the sample model-5,000
In the sample banking model, relationship REL-D brings in 240,000 of revenue and costs 245,000 to serve: a loss that a revenue report alone never shows.
Typical cost objects
RelationshipAccountRelationship managerProductSegment
Typical drivers
RM hoursTreasury unitsTransactionsAccountsNet interest income after FTP
Use cases
Who uses it
Funds transfer pricing is loaded as an input measure. ProfitKeel does not calculate FTP.