Free tool

Customer Price Gap Calculator

Is this customer paying enough? See its profit once the cost to serve it is counted, the price rise that would close the gap, and the smallest order that pays its way.

One customer or segment, per year

$
%
Orders placed in a year
Average products per order
Trips or shipments to this customer
days
Days until you are paid
Adjust assumptions

Illustrative estimates. If you know your own costs, use them.

$
Order entry and customer service
$
Picking, packing and handling
$
Freight and last mile
$
Collection, inspection, restocking
% a year
Your cost of borrowing or capital
 

See how to close this customer's price gap

The price rise, order minimum and fee options that would close it, worked out with your numbers, and how each figure is calculated.

One email with your numbers, from demo@profitkeel.com. No mailing list, and your figures stay in your browser unless you send them.

Gross profit–
Cost to serve–
Net profit after cost to serve–
Net margin–
From gross profit to net profit
Cost to servePer year% of revenue
Your whole customer base

Find the price gap across every customer.

A Revenue Opportunity Assessment does this for every customer, with your real numbers, and sizes every opportunity in dollars.

Book a meetingHow it works

These results are estimates for illustration, based on the figures and assumptions you enter. They are not financial advice. Real results depend on your own costs and data.